What The Tukk x Rahasya Fragrances: Rickshaw Rhythms Activation, London 2025

When Rahasya Fragrances planned their “Rickshaw Rhythms” experiential campaign in London, they wanted something bold, interactive, and unforgettable. That’s where What The Tukk came in. We provided the tuk-tuk that became the centerpiece of the activation, helping bring Rahasya’s fragrance launch to life — creating an experience that went viral across social media.

🎨 The Concept: Bringing Rickshaw Rhythms to Life

Rahasya wanted a street-level experiential activation: a mobile DJ platform in a branded tuk-tuk touring London during their pop-ups.

• Designing and wrapping the tuk-tuk in Rahasya Fragrances branding
• Transporting and positioning it for live DJ sets
• Collaborating closely with Rahasya’s creative team

The result? A moving, Instagram-ready centerpiece that captured attention and engagement from fans, media, and influencers.

🚚 How We Made It Happen

1. Custom Branding & Wrapping
   High-quality vinyl wrap in Rahasya colors, polished and street-ready.
2. Operational Excellence
   Transport, positioning, and logistics across London streets, coordination with pop-ups.
3. Experiential Impact
   DJ sets performed live from the tuk-tuk, thousands of social media impressions, press coverage.

🤝 Collaboration Highlights

• Direct credit in Rahasya’s SoundCloud page: “Rickshaw – Hamza / What The Tukk”
• Instagram reels showcasing the tuk-tuk on the streets of London
• Featured in Homegrown Magazine coverage

“Being part of Rahasya’s Rickshaw Rhythms was incredible. We wrapped, transported, and operated our tuk-tuk to bring their vision to life — and seeing it in action on the streets of London was unforgettable.” – Hamza Chow, Owner, What The Tukk

📺 Instagram Reels from the Activation